Sunday, July 6, 2008

Can a Spend Analysis Have an ROI?

First of all I hope everyone had a great 4th of July holiday! To those of you who spend much of your work week waiting in airport security lines I also hope you were able to take valuable time out to spend with your loved ones.

This is a just a quick line to give some some early warning that one of the subjects I will be diatribing about next week will be the oft-asked question "how do I quantify the ROI of a spend analysis?". Now come on, admit it, you've asked this question at least as many times as "what happened to the equity in my home?" or "how do I get hold of a Prius?".

See you in the week...

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